NATIONAL ACCOUNT
MANAGMENT
Since 2006, Altru Outdoors has built long‑standing, mutually beneficial relationships with the largest key accounts in Sporting Goods, Lifestyle Specialty, Outdoor Specialty, Hunt/Fish/Camp, and Department Store channels. This order reflects where we drive the strongest impact today and positions us to grow into additional sectors as your brand expands. With nearly two decades of results‑driven key account leadership, we deliver disciplined communication, consistent follow‑through, and detailed reporting that keeps your team aligned. Altru operates as a single, reliable partner from preseason planning through seasonal post‑mortems, ensuring your brand is represented with clarity and professionalism.
REGIONAL ACCOUNT
MANAGEMENT
For over two decades, Altru Outdoors has built trusted relationships with dealers across Sporting Goods, Specialty Outdoor, Apparel Specialty, Farm & Ranch, Hunt & Fish, as well as other channels of distribution. We provide disciplined communication, consistent follow‑through, and best‑in‑class dealer support while managing the segmentation strategy and ensuring your brand shows up exactly as intended. Altru operates as a single, reliable partner throughout the seasonal cycle, delivering clear representation, steady execution, and the level of professionalism your dealers expect.
BRAND
CONSULTING
Whether you’re building from the ground up or scaling toward your next $100M+ milestone, Altru Outdoors provides strategic consulting and targeted freelance support to accelerate real growth. We strengthen both customer‑facing functions and back‑of‑house operations, bringing the experience to tighten infrastructure, guide decision‑making, and move your business forward with clarity and momentum. Altru operates as a steady, reliable partner throughout the process, ensuring your brand advances with intention and disciplined execution.
ALTRU CAPABILITIES
WE ARE ALTRU OUTDOORS
Co-Founder & Principal — Alane Kelley
Altru Outdoors is led by Alane Kelley, whose organized, intentional approach shapes the way the agency represents every brand. She brings a clear point of view, a steady leadership style, and a commitment to doing things with purpose. Alane believes in strong communication, thoughtful territory management, and building partnerships that feel genuine and long‑term.
As Founder and Principal of Altru Collective, Alane has created a multi‑division agency built on clarity, structure, and a focus on premium representation. Her leadership guides the direction of the company and keeps the work grounded in professionalism and care.
Heritage Co-Founder — Von Kelley
Altru Outdoors is rooted in the outdoor legacy of Von Kelley. His decades of experience, industry relationships, and deep understanding of the market shaped the foundation the agency stands on today.
Von’s early work established the values that still guide Altru: authenticity, integrity, and a brand‑first mindset. His reputation and history remain an important part of who we are and how we show up for the brands we represent.
Our Origin Story
The idea for Altru Outdoors began more than twenty years ago, when Alane and Von were exploring the outdoor world and dreaming about entrepreneurship. A four‑month, 11,000‑mile road trip in a Honda Element became the spark that eventually grew into the agency.
Their shared passion for the outdoors, combined with Von’s industry experience and Alane’s organized, strategic leadership, created a foundation built on trust, relationships, and a genuine respect for the brands they serve.
Our Guiding Principle: Altruism
Altruism is the heart of our name and the way we choose to work. To us, it means showing up with integrity, putting brands first, and building relationships that last. It’s a simple idea, but it has shaped every step of our journey.
This principle guides how we support retailers, how we manage territories, and how we represent every brand that partners with us. It reflects both our heritage and our commitment to doing business with intention and care.
The Future of Altru
Today, Altru Outdoors operates as a division of Altru Collective, led by Alane and built for thoughtful, long‑term growth. The agency continues to honor its roots while evolving into a modern, founder‑led company focused on premium brand representation and strategic expansion.
The future of Altru is defined by purpose, professionalism, and a clear vision for where the agency is headed next.
